Our Strengths
Selecting the right communications consultancy depends on the right ingredients, the right measures, and the right mix.
Our renowned strengths include:
Expertise
We have built a strong and solid reputation particularly in the specialized fields of Financial Communications and Corporate Communications. Our expertise in these areas is reflected in our impressive client list of prestigious companies and financial institutions that have benefited from our unique skills and capabilities over the past several years.
Experience
Our many years of accumulated experience span virtually every industry and numerous projects, ranging from company and product launches to supporting the growing number of IPOs for Mainland Chinese companies. Whatever our clients' size or budget, we have consistently delivered excellent returns in all market conditions, reflecting the inherent value of continued communications.
Media relations
Fundamental to any successful communications strategy is effective media relations. Our highly experienced team, which includes ex-journalists and a news director, know the media. We understand media needs and how best to cultivate interest, delivering news and stories that have impact and relevance.
We communicate effectively with local, regional and international reporters, helping to target your messages in the right format, to the right audiences at the right time.
Financial community relations
PR Concepts prides itself on strong relations with the financial communities not only in Hong Kong but also in Mainland China, particularly Shanghai. No matter what industry or origin of capital, we can help you reach the right investors for your business.
Our up-to-the-minute database holds more than 4,000 contacts of buy-side and sell-side analysts, brokers and institutional investors who cover a wide range of businesses.
In addition, our excellent relations and databank of local, regional and international financial and specialist media enables us to successfully transmit your financial information.
Languages
Our multilingual team is fluent in English, Putonghua, Cantonese and Shanghainese, providing highly effective verbal and written communications to all client audiences. We have proven skills in the creation and design of quality written materials for the media, analysts, investors, consumers, government and official bodies.
Reach
Our extensive and developing network of affiliates currently encompasses Mainland China, Taiwan, Singapore and the US. Close and constant associations keep us abreast of market developments, ensuring timely, speedy and efficient advice on local, regional and international communications strategies.
Integrated marketing
PR Concepts understands the importance of financial and corporate communications within the overall marketing mix. Where appropriate, we join forces with equally experienced, cost-effective marketing associates to provide a total integrated service including event management, marketing, advertising, market and consumer research, design, production and printing.
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